From plan to action
- Espoo
- Finland
- Brand Experience
- Retail Experiences & Showrooms
Together with Fortum experts, Tapaus team created, designed, and implemented a showroom in Loviisa to share knowledge and raise awareness about nuclear power. The team dove deep into the content, and got to use its diverse expertise in content and space design, technical knowledge, and production.
Nuclear power is a part of our daily lives, familiar to some and, at times, a topic of intense discussion. Fortum has a nuclear power plant in Loviisa, and despite the inability to visit the plant, the company wanted to share information with consumers. This led to the idea of Fortum’s Loviisa showroom, serving as an exhibition space for nuclear power for visitors of all ages and backgrounds.
Building a Common Understanding
“At first, we weren’t entirely sure what to expect from the showroom, but when we saw the initial plans, we got excited, and things started to become tangible for us too. The end result exceeded our expectations. It has been a joy to see visitors eagerly exploring different exhibition points in the showroom.”
– Mia Willberg – Corporate Relations Manager , Fortum, Loviisa Nuclear Power Plant
Creating an exceptional showroom requires strong understanding of brand, experiential design, content, and practical implementation. An experienced team was assembled, including project management, production, designers, graphic artists, communication experts, space designers, technical expertise, and user interface understanding.
The Tapaus team was briefed by Fortum in October 2022. The space itself was secured at the turn of the year and renovated during January-March of 2023. The space needed to be functional, respectful of the brand, safe, accessible, attractive, informative, interesting, and engaging for all senses.
The ambitious goal was to complete the showroom by July 7, 2023, the same day Loviisa Housing Fair opened, attracting visitors from both the city and beyond.
During the planning process the neutron – a driving force in nuclear power – came to be an essential part of the experience. A neutron made out of Fortum’s recycled plastic Circo is an integral part of the showroom’s user interface. Each visitor receives a neutron upon entry and uses it to activate devices at various exhibition points.
Turning plans into tangible stories
Once the corner stones of the user experience were set in place intensive content work began. Fortum experts provided the Tapaus team with six essential topic areas, and final stories were selected and scripted into narratives that dominate the exhibition space. Different areas of the space represent different topics and react to the neutron, generating stories that the visitor can steer. Among other things, a visitor can explore the history of nuclear power and Loviisa Power Plant by moving the neutron on a timeline, learn about the journey of nuclear fuel all the way to its final disposal through an interactive, moving display, and get a sense of which components Finland’s electricity production is made up of by making selections.
“In this project, collaboration was hugely important. Together with Fortum, we managed to distill the key topics, narrate them into down-to-earth and understandable stories, and harness technology to support learning and experiencing something new. The showroom is a place worth experiencing – not only because of the story it tells but also for the experience it delivers.”
– Venla Vainio, Creative, Tapaus
The neutrons live on
The showroom was open to the public during the summer of 2023, from July 7 to August 6, and starting from August 7, 2023, the space is open by appointment for various groups, such as student groups.
* This article has been translated from Finnish to English using ChatGPT.
TAPAUS team: Account Manager: Milla Gröndahl Project Producer: Valtteri Wallin Creative, space design, and 3D: Julius Merenranta, Venla Vainio, Petri Rantonen, Ruusu Kangas Technical design, user interface and content: Väne Kantola, Matti Riikonen, Sami Smith, Janne Huikko A special thanks to our main partners Pågå, Audico and Martela.
CONTACT US
Milla Gröndahl
milla.grondahl@tapaus.fi